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In our last article, we broke down a key reason why sales training programs fall short: they assume that all salespeople have the same level of fundamental communication skills. This is just not the case. A tiny percentage of a sales team will have the fundamental communication skills necessary to run with a sales training […]
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Sales training programs are great. They provide the high-level pieces and organization so that sales reps know how to structure their workflows and the elements they need to succeed. Yet you’re here because your sales reps likely experience friction as you try and implement the program. This is because sales training programs are incomplete. The […]
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