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The author of the book “Rich Dad Poor Dad,” Robert Kiyosaki is legendary.
His compelling communication style made him an international bestseller and kept him at the top of the New York Times Best Seller list for over six years.
You can learn a lot from him about public speaking.
In this article, you will learn a presentation formula that will make you present to clients with more authority and clarity. A simple yet powerful tool to add your presentation toolbox.
The formula is called “New Rules vs. Old Rules.”
It is a great formula to use when presenting significant changes to customers, external groups, and conference audiences.
Just walk through it and fill in the blanks using the examples I provide under each bullet to guide you.
1. The old rules of ________(category) changed on/in _______(Date), when ______(Event(s))
Example of use:
The old rules of public speaking changed in the early 1990s, when presenters like Bill Clinton, Tony Robbins, Steve Jobs, Oprah Winfrey, and Robert Kiyosaki appeared on the scene.
Note: I used public speaking as a category. For you, it might be something different and based on your industry.
Examples of categories are Social media marketing, Branding, Biotechnology, Money, Finances, Health care laws, Data Base Efficiencies, Big Data, etc…
Once you have the first step, go to step two below.
2. For example, before ________(date), __________(old rule)
Example of use:
For example, before the early 1990s, you had to be super polished when you gave a presentation.
Notice how that date is the same date from the first bullet. The old rule is something that was relevant at a previous time.
3. Now, ___________(new rule)
An example of use:
Now, if you are too polished when you present, your credibility will go down.
4. Because, _____________(explain)
Because audiences these days look for more natural and authentic speakers. If they detect that you are trying too hard, then they will be more hesitant to trust you. This is especially true if you are presenting to a technical audience.
If I were to use this example during a presentation or keynote, I would elaborate more. But for the sake of example, I think this is sufficient.
Now, here is the example without explanations:
- The old rules of public speaking changed in the early 1990s, when presenters like Bill Clinton, Tony Robbins, Steve Jobs, Oprah Winfrey, and Robert Kiyosaki appeared on the scene.
- For example, before the early 1990s, you had to be super polished when you gave a presentation.
- Now, if you are too polished when you present, your credibility will go down
- Because audiences these days look for more natural and authentic speakers. If they detect that you are trying too hard, then they will be more hesitant to trust you. This is especially true if you are presenting to a technical audience.
Makes sense?
Now you try it and share it with us in the comments below because I would love to see it.
If you want to see Robert Kiyosaki use the formula, check out the video below:
He applies the formula to the rules of money
[embedyt] https://www.youtube.com/watch?v=WRy4to0Fzos[/embedyt]
