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The 2-Step Formula For Starting An Engaging Presentation (notes)
You only get a few seconds to make a positive first impression. Make your first impression count using this 2-step formula.
Step 1: Pattern Interruption
Your audience comes to your presentation distracted. They have other things on their mind. You need to interrupt their thoughts and bring them to your presentation.
The best way to do so is to start your presentation with a hook. My favorite way of hooking the audience is to ask an enrolling question.
Here is the formula for an enrolling question:
How many of you ___________?
You fill the blank.
Example: How many of you have started using our new platform?
Step 2: Shine light on your audience
Your audience members are human, and therefore, they are self-centered. It is natural and you can’t change it. The best thing to do is use it.
The best way to shine a light on your audience is to state what’s in the presentation for them.
Here is the formula for shining the light on your audience:
I am going to talk about ________ so that you/we__________.
You fill the blank.
Example: I am going to talk about the new platform in some detail so that you learn how to navigate it and get the most out of it.
Now it’s your turn, try it and let me know how it works for you in the comments below.
