Think about this for a moment!
What do these stories have in common?
– Star Wars
– The Matrix
– The God Father
– King Arthur
Yes, they are all iconic movies …
… But that’s not the common element I am looking for.
What’s common between them is that they all follow the same formula. A formula introduced by Joseph Campbell in 1949 and popularized by its application in the movie Star Wars by George Lucas.
Lucas used the formula because he believed that it taps into a timeless story-structure that has existed for millions of years.
As a communicator and a presenter, you can tap into the same timeless story structure.
This infographic breaks down the stages in an easy to use simple and meaningful structure.
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