The One-Word That Hooks Your Audience Every Single Time

 

Imagine, being able to confidently give presentations anywhere and anytime.

Imagine, being viewed as a respected leader in your field.

Imagine, having no fear, no hesitation, no anxiety – you ask for what you want and get it.

How will this affect you life? How much freedom will that give you? How many career opportunities would that open up for you?

Seriously, what do you feel when you read the above sentences?

Is it inspiration? fear? anticipation? or curiosity?

You feel something because the word “imagine” at the beginning of each sentence forces you to picture what’s being said. Once your brain generates an image, you react with an emotion in the body.

This is a big deal because you, like most people, make decisions based on your emotions and so does your audience.

Think of this: you can say just one sentence using the word “imagine,” and that sentence will create thoughts in your audience’s brain, the thoughts create an emotional response, and then the emotional response influences their decisions. Which means you can influence their decisions with words.

If that’s just with one sentence, then what’s possible with a whole presentation? As a presenter, you have a lot more power than you think.

How to use the magic word “Imagine”

Through testing and experience, I found that using the word “Imagine” three times in consecutive sentences work best. Yes you can use it once, you can use it twice and you can even use it four times, but the most effective is going to be three.

Try it out for yourself and see. When I say effective, I mean it will generate the most emotional response (I measure this by looking to see how intensely people are paying attention to me).

Here is the imagine formula:

  1. Imagine,___Benefit #1______________
  2. Imagine,___Benefit #2______________
  3. Imagine,___Benefit #3______________
  4. Reflection Question (s): ____________________

A reflection question can be: How would that make you feel? How would that affect your life?

You can use one, or few questions. Use your judgment.

Example (other than the one at the top of this blog):

  1. Imagine, being able to create modern presentations with impressive speed.
  2. Imagine being able to create presentations that are fun and easy to follow.
  3. Imagine, knowing what to say, how to start, how to structure your points and how to close with power.
  4. What would that do to your confidence? What would that do to your career?

***************
Where to use this in your presentations?

You can use the Imagine Formula to start or end your point.

Here is how you would start your points using the Imagine Formula:

Start with the Imagine Formula

Imagine, being able to create modern presentations with impressive speed.

Imagine being able to create presentations that are fun and easy to follow.

Imagine, knowing what to say, how to start, how to structure your points and how to close with power.

How would that make you feel?

Transition into your point: That’s why I am here today. I am here to show you how to build and structure modern presentations to influence your audience and grab their attention.

Here is how you would use it at the END of your point:

Start your point: One of the boot camps we offer is called the Magnetic Blueprint Boot camp. It teaches you how to structure and craft effective presentations so that you can wow your audience.

Transition into Imagine Formula

Imagine, being able to create modern presentations with impressive speed.

Imagine, being able to create presentations that are fun and easy to follow.

Imagine, knowing what to say, how to start, how to structure your points and how to close with power

How would that make you feel?
***************

Conclusion

Your words have power and some of your words have more power than others. One of the most powerful words I know is the word “imagine.”

When you use the word “imagine”, you force your audience to picture what you are saying which evokes an emotional response that hooks them to your presentation. Einstein once said that “imagination is more important than knowledge.” I say that both are equally important to you as a presenter. Use imagination to hook your audience so that they appreciate the knowledge you give them.

I hope you try the Imagine Formula and put it to use. Please share your comments below because I always look forward to them.

About Author 

Peter Khoury: Founder @ MagneticSpeaking X-Pharmaceutical Engineer, turned author, national speaker and executive presentation coach.

In addition to Public Speaking training, Peter is a regular speaker on the topics of Negotiations, Conflict Management and Leadership. He is the author of the book “Self-Leadership Guide.

  • Nathan Swan

    I loved your quote “you can say just one sentence using the word “imagine,” and that sentence will create thoughts in your audience’s brain, the thoughts create an emotional response and then the emotional response influences their decisions.” I had used variations of the Imagine Formula but I could never put a name to it. I will definitely be using this in an upcoming presentation. Thanks!

    • Awesome! People usually say that your thoughts create your reality. I would add that your thoughts can also create the reality of others 🙂

  • Jessica

    great post as usual. I am planning into creating something like this for my sales team: what do you think of this
    1. Imagine, having a standardized product offering to go over with clients
    2. Imagine, getting a weekly practice session to keep building your sales skills and understanding of our product
    3. Imagine, having a steady flow of qualified leads for you to close and make commission on all day long

    That’s why we are here today, so that we can go over the new sales system we are implementing to make your life easier and make closing the sales cycle more manageable.
    Peter: Any feedback is highly appreciated!

    • Hi Jessica, love it. The best test is to try it out with you team and see what happens. Would love to hear how it goes.

  • Corinna

    I love this post and I’m thinking of using the imagine formula on my website. Do you think it would have the same impact to read?

    • Hi Corinna, yes it will be powerful especially if you do it with a video. Once you have something feel free to share the link I would love to see it.

  • Alex Morris

    Sounds awesome. I’ll make sure to use this next time I’m giving a presentation. Sounds like it’s a great way to get to the heart of what your audience is dealing with rather than talking around a subject or about a subject.

[CDATA[ window.addEventListener && window.addEventListener("message"
[CDATA[ window.addEventListener && window.addEventListener("message"
function(event){if (event.origin === "https://magneticspeaking.youcanbook.me"){document.getElementById("ycbmiframemagneticspeaking").style.height = event.data + "px";}}
function(event){if (event.origin === "https://magneticspeaking.youcanbook.me"){document.getElementById("ycbmiframemagneticspeaking").style.height = event.data + "px";}}
false); // ]]
false); // ]]
[id^="_form"]
[id^="_form"]
[id$="_submit"]
[id$="_submit"]
[^;]
[^;]
['on' + event]
['on' + event]
['on' + event]
['on' + event]
[?&]
[?&]
[^&#]
[^&#]
[(d+)]
[(d+)]
[i]
[i]
[i]
[i]
[results[1]]
[results[1]]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[elem.name]
[elem.name]
[i]
[i]
[elem.name]
[elem.name]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[i]
[+_a-z0-9-'&=]
[+_a-z0-9-'&=]
[+_a-z0-9-']
[+_a-z0-9-']
[a-z0-9-]
[a-z0-9-]
[a-z0-9-]
[a-z0-9-]
[a-z]
[a-z]
[i]
[i]
[el.name]
[el.name]
[i]
[i]
[i]
[i]
[id^="_form"]
[id^="_form"]
[id$="_submit"]
[id$="_submit"]